This variable contains a very competitive factor because price largely determines consumer behavior. It is a very important piece of information because it is the only variable that provides income figures. Distribution: it is used to analyze each of the channels through which the product passes from its creation until it is delivered to the consumer.

It includes storage, intermediaries and their influence on the market, points of sale, etc. Promotion: This variable addresses the efforts of the company to make the Whatsapp Mobile Number List product known among consumers to increase sales. It deals, therefore, with advertising, relations with the media, information on the location of the product, offers and everything that has to do with communication. By applying the marketing mix to manage each phase of the product life cycle.

Some general criteria could be established. For example, advertising in the introduction stage should be mostly informational, but in the growth and maturity stage it should be directed toward persuasion. Finally, in the decline stage, it will have to be focused on maintaining the memory. Each of the four stages of the life cycle has its own characteristics and these are used to identify which phase the product is in at any given time.