The organic, by the way, I mean all search results that are not ads, which is equally important to remember. So that's what we're talking about here with those clicks, for many people who may be used to working with SEA also often think in terms of clicks on the ads, for example. Here we are really talking about the organic results, so the free search results. Well you can already see a cup of coverage here – we will talk about this later – and optimizations, so where in the past Search Console gave quite a lot of one direction, especially on data, so mainly telling what happened, looking historically.

Over the years, more and more topics have actually been added to help you as a marketer / it'er etc. to really optimize your website. So you will see that in Search Console you phone number list are more and more – you can already see it – optimizations come back, more and more work is being done on mobile, site vitality, breadcrumbs, which we will tell you about in a moment. It's actually made easier to find where to optimize. It is more up to you to then estimate hey where can I make an impact, because it is. It is a lot of information, but you have to know how am I going to actually win the competition with it.

Well, more on that later. with the top tab, performance. Well the word says it all, well yes I always find performance in Dutch a bit special it is performance of course in English in Dutch it is just not quite yes as far as I am concerned the good name for it. But anyway, performance. Here you can actually see very simply at a glance what your organic visit has done based on clicks, also based on impressions.