Keywords in native reviews on Google The keywords in your Google reviews have an impact on your visibility and therefore your ranking. For exampleif consumers mention certain features such as “WLAN” in their reviewthis can lead to a better ranking for the search query “Café WLAN”. Detailed ratings are therefore valuable for your ranking. Encourage customers to write meaningful reviews about your products or services. This not only gives you valuable feedbackbut also provides helpful information directly to Google. Removal of spam entries The existence of fake accounts in Google Search and Google Maps is nothing new.

Such spam posts are annoying as companies sometimes whatsapp mobile number list provide false information and place keywords in their business listings to appear high in the local pack and lure customers to their website. This sometimes gives unlawful advantages to companies that comply with the guidelines. Howevercompanies should not rely on the search engine automatically recognizing and deleting these spam entries. Best practice Report potential violations to Google so they can be addressed and removed if necessary. The same applies to incorrect profiles and duplicate entries of your own locations. Do you want more tips for your Google ranking Watch the webinar How do I improve my local search ranking First steps In this article we have summarized the most important factors for your local ranking.

The optimization of your Google company profile and your reviews are the starting point here. If you want to improve your local search rankingyou should start with the following steps Optimize your company profiles on Google In addition to your nameaddress and telephone numberyou should also add suitable keywords to your categories and upload attractive images. The more information you providethe better Google can match your profile to a search query. Encourage your customers to write reviews preferably detailed and related to specific services. This way you can use valuable feedback to improve. At the same timeGoogle can identify keywords and that pays off for your local SEO.